Digital marketing is one of the strategies that you can use as a business owner to increase your organic leads.
A good investment in online marketing can expose your brand to new clients, which in return can help boost your business revenues.
Many online marketers prefer using SEO (Search Engine Optimization) marketing to enhance the visibility of their products.
Whether you’re using your website or ads for marketing, for you to rank highly in the search engine results pages (SERPs), you have to fulfill SEO guidelines.
However, not many people are fully aware of the requirements because they’re consistently updated.
If you’re a blogger and your blogs and website aren’t properly SEO-optimized, it can result in poor performance.
In the event that your blogs aren’t appearing on the first page of the search results, you may be making the same mistakes others commit in their SEO strategies.
Ignoring Guest Blogging
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Guest blogging is one of the strategies that can improve the SEO performance of your blogging site.
But if you’re thinking of writing guest blogs, be mindful of the sites you would like to write for. You should ask to blog on sites that have high authority too.
This is because high authority websites can quickly help you generate traffic with guest posts.
Therefore, ask permission from such sites to write blogs for them. Once your request is granted, ensure that you write high-quality content.
In your blogs, ensure you use external links that direct your readers to your website. Note that guest posting on sites that have poor ranking can easily destroy the reputation of your online page.
Unoptimized Keyword Structure
The link between your target audience and your blogs is the keywords that you use. You need to do proper keyword research to know your target audience and the words they search for products and services.
Use professional keyword tools to help you identify relevant keywords. You can use several types of keywords depending on the kind of marketing you want to run.
These may include market segment keywords, customer-defining keywords, branded keywords, competitor keywords, geo-targeted keywords, mid-tail keywords, and head or short-tail keywords.
Once you have identified the keywords you should use, include them in the topic, sub-topics, and content.
However, avoid keyword stuffing, use them in a way that seems natural. Search engine crawlers punish sites that overstuff keywords.
Additionally, use your keywords in the meta-title and meta-description to help promote site visibility.
Failing To Optimize Videos And Images
This is a common mistake with many bloggers. Apart from optimizing your content with the relevant keywords, you should also optimize your images and videos.
Consider optimizing the alt text with your keywords. Format on-site images as .jpg and vector images as .png.
When it comes to videos, put them in one place and establish a site map for search engine crawlers’ visibility.
Using Paid Links
Most search engine guidelines advise against utilizing paid link partnerships from other sites in a bid to push your ranking in SERPs.
It’s better to use the difficult road of climbing the ladder of establishing site authority.
Inconsistent Use Of Internal Links
Internal links within your website can help boost the SEO performance of your site.
They’re supposed to spread authority across the website, establish site structure, help search engines identify the authoritative pages in your site, make your site user-friendly, and open highly linked web pages to improve crawl rate.
Nevertheless, even with the advantages of internal links available, some bloggers use them and overlook their best practices.
Best practices recommend the use of three to five internal links in each blog. Additionally, your home page should have links to each of your pages to help you have easy access to them.
It’s advised that you should use your business logo on each of your pages and link it to the home page.
Conduct web analysis to identify the pages on your site that have the highest authority. Maximize these pages when you’re carrying out your internal linking strategy.
Duplicate Content
Even if you’re writing a related topic to one of your blogs, ensure that you use original content for new blog posts.
Similar blogs on your website will compete for search engine visibility by the search engine and may result in poor ranking on SERPs.
Final Thoughts
Blogging is a good marketing strategy many businesses use today.
Apart from using your website for business purposes only, you can publish informative content that’ll help improve your web authority.
Therefore, designate a blogging section on your website while trying to avoid the abovementioned potential errors in curating site content.
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