What are your goals as a business owner for your company? What kind of reputation do you want to have? What are you going to be known for? Do you have a clear reputation management strategy? Do you know why reputation management is becoming increasingly important?
Fuzzy, unclear answers to these questions and lack of reputation management knowledge may indicate it’s time to use a rep management service that specializes in defining and achieving your goals.
Perhaps you thought you had rep management under control and now a barrage of chronic complaints, bad reviews, and poor star ratings have begun to suddenly dominate the SERP landscape. Your goal now is urgent – it’s time to get the negative results “below the fold,” that is, lower on the first page of Google results.
Naturally, as a business owner you realize that the underlying cause of dissatisfied customers needs to be evaluated internally. You’re ready to make the necessary changes, hire the right management, retrain employees, and revamp your image. Then, it’s time to get the word out about the new you. Targeted rep management by an experienced firm will engage in using various strategies to accomplish this.
Basic Primer of Reputation Management Strategies:
* Monitoring of search engine results.
* Setting up alerts for mentions of your company and relevant industry news.
* Evaluate and rework social media outreach and engagement.
* Optimize your site’s pages for SEO.
* Submit content in highly authoritative locations on the Internet
* Build a company LinkedIn profile.
* Write targeted SEO blogs.
* Use photo and video sharing sites for outreach.
* Find ways to rally loyal, happy customers to your company’s defense.
As a busy business owner, the main focus is going to be making sure you have the best widgets on the market. However, in the face of negative or unfair reviews and comments, you’re going to want to engage in reputation management so past and future customers know you do in fact sell the best widgets around.
The above-mentioned strategies take a lot of work, effort and patience – which may not be feasible for individuals or small or medium business owners to manage on their own. Experienced and skilled reputation management firms whose goal is to help repair your damaged reputation let the business owner focus on good business. The end result is the image you want to have, created and defined by you, and controlled with good reputation management techniques and practices.