AMD has a dream that we’ll all buy more PCs, including AMD-based ones, of course—and that dream just may be coming true. Citing data from the National Retail Federation, Rick Bergman, AMD’s VP of Computing and Graphics, said he believes the sudden shift to working and learning from home during the pandemic will drive a PC onto every desk (and coffee table and kitchen counter) at home.
“Previously, having a PC at home was considered a one-per-family need,” Bergman wrote in a blog. “Now, with requirements around online schooling, working remotely and wanting to have an outlet for downtime while staying home, the trend seems to be shifting to a one-per-person PC demand,” Bergman wrote.
In his blog, Bergman cited survey data from the NRF that showed American families plans to spend a record $11.8 billion this year on electronics or computer equipment just for “back to school,” a category encompassing K-12 students. The same spend for 2019 was $7.7 billion, according to the NRF survey. The NRF survey shows 63 percent of families with K-12 kids plan to buy a computer this year.
The NRF numbers also show 60 percent of college-bound shoppers plan to buy electronics or computer-related equipment. The actual spending in that category by college-age students is projected to increase from $13.1B in 2019 to $16.7B in 2020.